You have a great program or service and a snazzy-looking landing page, but nobody's buying. No matter what you tweak and change or switch around. Frustrating as heck, right?! In this workshop we'll tackle the four possible reasons why it's not converting, sort through the six things a winning sales page needs, and go over the three critical components of the sales copy itself.
Or maybe you're diving into creating your very FIRST sales page. Come learn how to structure it for maximum impact and conversion right out of the gate.
Date: August 16th
Time: 12:00 PM - 1:30 PM
Location: She Works
BYOL (Bring your own lunch)
Free for Members
$15 for non-members.
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Liisa Reimann is the owner of Two Eye Copy, a small, Burlington-based copywriting and marketing studio. Though she's always been a writer, sales writing was never on Liisa's career radar. She first explored journalism and creative non-fiction then moved into academic writing and historic preservation. She used to joke that she couldn't sell umbrellas in a rainstorm, so landing in (and loving) marketing came as quite a surprise!
Liisa firmly believes that, done right, selling is serving. A fierce advocate of attraction, desire-based marketing versus the pain-point, "bro" alternative, she helps small businesses connect with their customers through their brand stories and personality-packed words that sell. If people online can sell farts in a jar, you can absolutely sell your actually useful, highly impactful thing. You just need to know how.
When she's not writing copy, Liisa's out paddling, coaching dragon boat, saving old buildings, or rucking in the woods with her pup